Promotional Items- Why it Pays to Give Things Away
If you’re trying to supplement traditional advertising for your company, try a promotion. People love getting free giveaways from companies, especially free stuff they can use. Hats, bags, coffee mugs; all can work to build better recognition for your brand. Not sold yet? Below are some convincing numbers.
- A study by Georgia Southern University found that 71.6% of people who were given a promotional product remembered the name of the product. This is staggering in comparison to the recall rates for print or TV ads!
- 76.3% showed more favorability to the company that was hosting the giveaway.
- A random survey conducted by L.J. Market Research found that 33.7% of people who received a promotional item in the last 12 months had the product with them at the time of the survey.
- 52% of the study participants who received a promotional item became customers of that business.
- 73% of participants stated they used the product at least once a week.
Promotional marketing appears to be an ideal way to increase brand recall, strengthen a company image and generate goodwill towards a business. Why pay to run an ad over and over again when a product can market for you and create repeat exposures at no additional cost?
Even something as simple as a mug with your company logo on it will be a daily reminder for a potential consumer. Many websites offer a vast array of products that can easily be customized to reflect your brand, and promotional experts are on hand to help you select the perfect giveaway item.
To browse a wide selection of promotional materials visit:
Promotional Items: http://www.impactofficepro.com/PromotionalItems/
What’s the best promotional item you have received? Share with us below.